Behavioral

By Arav Talati. Edited by Arjun Chandrasekar. Overview Also referred to as ‘over choice, the choice overload theory occurs because of an abundance of choices for consumers. While we tend to assume that more choice is a...

By Arav Talati. Edited by Arjun Chandrasekar. Overview The field of behavioral economics is now a widely explored area as it combines two fields: psychology and economics. Richard Thaler is widely regarded as the most significant contributor...

By Arav Talati. Edited by Arjun Chandrasekar. Introduction According to Investopedia, “Behavioral economics draws from the fields of psychology and economics to explore the study of judgments and choices that people make.” People make thousands of economic...

By Arjun Chandrasekar. Brief History Richard Thaler is known as the founding father of behavioral economics. He is the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his exceptional work and contributions to studying...