By Arav Talati. Edited by Arjun Chandrasekar. Overview The supply and demand relationship is the correlation between the quantity of a commodity that producers sell at different prices and the amount of the product that consumers wish to buy. Supply and demand is the most basic fundamental concept of economics and is the basis for...Read More

By Arav Talati. Edited by Arjun Chandrasekar. Overview Also referred to as ‘over choice, the choice overload theory occurs because of an abundance of choices for consumers. While we tend to assume that more choice is a good thing, in many cases, research has shown people get overwhelmed when presented with a large number of...Read More